The Role of Listing Quality in Reducing Buyer-Initiated Disputes

Listing Quality = Lower Disputes

Our research analyzed 50,000+ disputes across Indian e-commerce and found that 40% originated from misleading or incomplete product listings. Poor listing quality is a hidden cost multiplier.

The Problem: Misleading Listings

• Unclear product descriptions lead to wrong item purchases
• Poor-quality images create expectation gaps
• Missing specifications cause "not as described" claims
• Inconsistent sizing information drives returns

Optimization Strategy

1. Title Optimization

Include key attributes: brand, product type, material, key benefit. Example: "Sony WH-1000XM4 Wireless Noise-Cancelling Headphones - 30-Hour Battery"

2. Description Excellence

Write for clarity, not keywords. Address common buyer questions upfront. Use bullet points for specifications.

3. Image Quality

Provide at least 8 images: lifestyle, detail shots, sizing reference, packaging. Use consistent lighting and professional angles.

4. Specification Completeness

Don't leave fields blank. Fill in dimensions, weight, materials, colors, sizes available.

Results

Sellers who followed this framework saw 35-45% reduction in "not as described" disputes and 30% improvement in repeat purchase rate.