The Cost of Manual Dispute Resolution (And Why Automation Wins)

Time is Money: The Hidden Cost of Manual Disputes

Most sellers manage dispute resolution manually—collecting evidence, filling forms, following up with marketplaces. It's inefficient and costly.

The Time Breakdown

• Evidence collection: 8-10 hours/month
• Form filling and documentation: 12-15 hours/month
• Follow-ups with marketplace: 10-15 hours/month
• Manual escalations: 5-10 hours/month
• Total: 35-50 hours/month

What This Costs You

For a team of 3 people managing disputes, that's ₹2,50,000 - ₹5,00,000/month in labor costs alone. Add in lost cases and chargeback fees, and the true cost becomes staggering.

How Automation Changes the Game

An automated system handles:

• Evidence collection at dispatch (automated)
• Marketplace submission (auto-formatted)
• Follow-ups and escalations (rule-based)
• Analytics and patterns (AI-driven)

Result: The same workload gets done in 4-6 hours/month with better outcomes.