š
2024 Updates to Amazon's A-to-z Guarantee
Amazon made significant changes to its A-to-z Guarantee policy in 2024, raising the bar for evidence requirements.
What Changed
- Video proof now required for high-value items (>ā¹10,000)
- Photo documentation standards became stricter
- Response time reduced from 48 hours to 24 hours
- New "Proof Matrix" system requires multi-channel evidence
What This Means for Sellers
Sellers can no longer rely on delivery confirmation alone. You need structured, professional proof of product condition, packaging integrity, and dispatch authenticity.
Your Action Items
- Audit your current proof collection process
- Implement video documentation for all orders >ā¹5,000
- Standardize photo angles and lighting
- Keep organized records for quick retrieval
Sellers who adapt quickly will see immediate improvements in dispute win rates.
Want to protect your revenue?
TrustPack helps sellers capture, organize, and use proof to win disputes and prevent revenue loss.
Start Free Trial