Building a Proof-First Supply Chain for Multi-Channel Selling

Proof-First: A New Supply Chain Philosophy

Leading multi-channel sellers aren't adding proof capture at the end—they're building it into their core operations from day one.

The Traditional Approach (Reactive)

• Dispute occurs → collect evidence → submit proof → pray it works
• High failure rate, delayed response
• Evidence is often incomplete or poorly documented

The Proof-First Approach (Proactive)

• Product received → documented → packed → video proof → shipped
• Complete audit trail from start to finish
• Irrefutable evidence before disputes arise

Benefits for Multi-Channel Sellers

• Same proof works across Amazon, Flipkart, Meesho, etc.
• Reduced operational overhead
• Better customer experience (fewer returns)
• Premium rates on reputable platforms

Implementation Roadmap

Start with your highest-volume or highest-value categories. Build processes that scale. Use technology to make it effortless, not burdensome.