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Scaling to ₹1 Crore: Dispute Management Best Practices for Growing Sellers
Dec 28, 2024•9 min read
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The ₹1 Crore Seller Playbook
We interviewed 15 sellers who scaled from ₹50 lakh to ₹1 crore annual revenue while maintaining dispute rates below 2%. Here's what they did differently.
Phase 1: Foundation (₹50L - ₹75L)
- Implement systematic proof capture for every shipment
- Create SOP documents for dispute handling
- Train team on marketplace policies
- Build centralized evidence database
Phase 2: Scale (₹75L - ₹1Cr)
- Automate proof collection and submission
- Hire dedicated dispute resolution manager
- Implement predictive analytics to identify high-risk orders
- Establish vendor quality standards
Phase 3: Optimization (₹1Cr+)
- Develop AI-powered early warning systems
- Integrate directly with marketplace APIs
- Maintain dispute rate below 1.5%
- Build brand loyalty through transparency
Key Metrics to Track
- Dispute rate percentage | - Average case win rate | - Time to resolution | - Cost per resolution | - Repeat customer rate
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